For Immediate Release
Contact: Jeanne Thomson
847.836.3330
jthomson@logica3.com
Logica3 Helps GE Launch New Product
West Dundee, IL—August 1, 2001—Logica3 announced today the completion of a product launch for GE Zenith Controls, a leader in the design and manufacture of power systems and controls for power operations. The new product, Entellisys Express, is a state-of-the-art paralleling switchgear system used to monitor and control multiple engine-generators. GE Zenith Controls retained Logica3 to create the product name, identity, tagline and web site.
“This system offers the most advanced set of features in any paralleling switchgear system on the market—yet it's these advanced features that make the product so easy to use,” said Lisa Page, president of Logica3. “We needed to develop a product name and tagline that effectively communicated both power and simplicity. We achieved that with 'Entellisys Express. Simply. More.'”
In addition to developing the product launch materials, the Logica3 usability team also advised GE on the layout and design of the system's color touch-screen operator interface and designed the user experience for the product's web-based configuration and ordering system.
“Logica3 never lost sight of our communication goals or the needs of our customers,” said David Leslie, vice president of marketing at GE Zenith Controls. “They offer a rare combination of strategy and creativity.”
Other elements of the product launch include design and production of an e-mail newsletter, Keeping Current, as well as banner ads, trade journal ads and market-specific promotional e-mails.
According to Leslie, “GE has made a corporate commitment to digitization. We needed a creative firm that understood electronic marketing and communications. Logica3 came through.”
About GE Zenith Controls
A wholly owned subsidiary of General Electric Company, GE Zenith Controls has been the leader in the design and manufacture of power systems and controls for mission-critical power operations for more than 75 years.