For Immediate Release
Contact: Jeanne Thomson
847.836.3330
jthomson@logica3.com
The Dow Chemical Company Selects Logica3 to Design Its 2005 Corporate Report
West Dundee, IL—September 14, 2005—The Dow Chemical Company selected Logica3 to design its 2005 annual corporate report and 10-K wrap. The theme, “Focused on Tomorrow,” highlights Dow's commitment to the “triple-bottom line,” a measure of the company's financial performance, environmental performance and corporate social responsibility.
The primary goal of the corporate report was to succinctly articulate Dow's strengths as a worldwide leader; including its global reach, diverse customer base and end-use markets, and its ability to remain the low-cost producer.
“Logica3 worked closely with us to craft a corporate report that would resonate with all our stakeholders,” stated Chris Huntley, manager of investor relations. “We wanted to provide stockholders, the investment community and our employees with a clear message of Dow's commitment to the future.”
“Logica3 helped us communicate our message in a clear and visually compelling way. Our internal and external audiences were very pleased with the results,” added Huntley.