For Immediate Release
Contact: Jeanne Thomson
847.836.3330
jthomson@logica3.com
Siemens Molecular Imaging Selects Logica3 for Event Strategy and Communications
West Dundee, IL—October 17, 2006—Siemens Molecular Imaging selected Logica3 to develop and execute its brand presence at the Society of Nuclear Medicine Annual Meeting, held recently in San Diego. The meeting and trade show is the most important event of the year in the molecular imaging industry, and features the largest gathering of purchasing decision-makers, including hospital administrators, clinicians, physicists and researchers.
“Siemens is a pioneer and innovator in this industry,” said Lisa Dombrowski, president of Logica3. “Our strategy was to develop tools, vehicles and messages that reinforced its brand promise, Innovation is in our genes. We did this not only by incorporating innovation into the messages, but by delivering them in unique ways.”
As part of this strategy, Logica3 developed Siemens’ first e-card/e-vite system, which was used by its international sales force. In addition, Logica3 created a web microsite announcing the launch of Siemens’ groundbreaking TruePoint PET•CT technology, and a multimedia presentation highlighting its long list of breakthroughs in molecular imaging.
“Logica3 did an exceptional job developing, coordinating and executing our brand strategy and messaging for this critical event,” according to Markus Lusser, Vice President of Worldwide Sales and Marketing for Siemens Molecular Imaging. “They exceeded our expectations—successfully communicating our key messages across a wide array of media, including print, video, online, outdoor and onsite.”